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Golf Balls - Premium or Price Point

I can’t begin to tell you how many golf balls I have found (over my many years of golfing) that have a corporate logo on them. Way too many to begin to count. What I can’t understand is why I find inexpensive, very average golf balls with Fortune 500 companies logo’s on them.

The Promotional Products Industry sells several hundred thousand dozens of logo golf balls each year. That means that you think that they make a great marketing vessel for your brand. Right? Well, we agree. The one issue I have is that when you purchase these logo golf balls you are either not putting enough thought in to which type to buy or your sales rep is not selling the correct golf ball to show your brand on! Please pay attention and I will do my best to educate you on golf balls and what they can do to promote your brand or what they can do to leave a sour taste in golfer’s mouths.

Traditionally, buyers look to get as many golf balls for as little as possible. That is a fact! Remember the old saying “if it appears too good to be true, then it probably isn’t?  That saying is very true when it comes to purchasing golf balls. Your rep says “I can get you golf balls for $19.99 per dozen”. You say “great, let’s get 48 dozen”.  Did you ask what these balls are like? Did you stop to think…”is this a good ball to have our logo imprinted on and then give to clients”? You probably thought that “a golf ball is a golf ball”. Not true! You pay for what you get.

Now, if you are thinking that the purpose for purchasing these logo golf balls is to give to clients who will then go out and lose them, and you are not overly concerned about your brand image, then go ahead and spend less money on the balls. I don’t recommend it but if your decision is based on budget only, then go ahead. What I recommend is that you purchase a golf ball that golfers will want to play with, whether they are given to them or if they find them on the course. Although reputable golf brands offer less expensive balls (we refer to those as Ammo), there are golf balls in the $29.99 -$49.99 /dozen range. These are usually a better quality golf ball and one that you can feel good about putting your logo on. Brand names such as Tilteist, Taylormade, Bridgestone and Srixon all make good golf balls in that magic price range.

The Next Trend Designs Inc is ready to help you make the right choice today. Give us a call at 1-800-891-2666 and we will walk you through the features and benefits of each golf ball and help you make the right choice for your brand. Trust me on this one, it can make a big difference in the eyes of a good golfer if you give them a good golf ball or if they find a good golf ball on the course with your branding on it! That’s my view! 

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